We are now in the era of co-creation, where managing the needs of stakeholders and clients is simply not enough. The multidimensional role of the consumer now requires new forms of engagement, open-innovation, and brand co-creation in terms of both strategy and actual implementation. You will guide businesses to successfully navigate the new challenges of the digital world.
The Master in Corporate & Marketing Communication provides professionals the latest skills in communication through a strategic, managerial, and analytical approach. After completing the program, graduates will be prepared for top positions in Branding, Marketing, Communications, Reputation Management, Advertising Management, Public Affairs, Stakeholder Management, and Internal and External Communication.
This 10-month program is divided into three terms, each addressing the key areas of knowledge and skills required for professionals to achieve success in the corporate communication field. The Master in Corporate & Marketing Communication also includes a career fitness module, which prepares young professionals to build their future career. In this program, students will deep-dive into a hands-on consulting project for a real company, applying the skills and knowledge acquired throughout the program to resolve a Communication and Marketing dilemma.
If you want to become a communication professional with a business mindset and you feel ready to undertake this innovative, practical and enjoyable learning experience along with a selected number of young professionals from all around the world, we invite you to join IE’s Master in Corporate Communication.